EMOB - Transaction Analysis

By analyzing the transaction records of credit card customers, banks can gain valuable insights into their spending habits and motivations for using credit cards. Armed with this information, banks can offer tailored experiences and products that meet the unique needs of each individual customer. Don't miss out on the opportunity to take advantage of this valuable data and provide your customers with the personalized service they deserve.

• Lack of comprehensive analysis on transaction of credit card customers.
• Most analysis are manual and adhoc and too much time spent on reconcile the numbers.
• Automated activation framework to quickly turn insight into targeted offering toward customers.
• Lack of framework to automatically identify similar customer with similar behaviors to have preemptive actions.

• Comprehensive analysis on customer transaction behaviors during their early month on book that will help bank understand customer transaction preferences and habit.
• Automated system that identify customer segments that display similar transaction preferences and habits.
• Rich integration with different consumer facing system to help activate them in a meaningful and timely manner.

• Increase revenue through increased card usage.

• Better customer experience leading to a competitive advantage in credit card offerings.