EMOB - Activation Funnel Analysis
Enhance user activation processes in EMOB applications.
Business Problem Overview
Banks have a highly efficient, multi-channel process to activate their customers. However, it is essential to develop an effective strategy that not only activates customers but also measures the strategy's performance. Without a robust approach, banks could miss out on valuable opportunities to connect with their customers and optimize their growth potential.
Pain-points
- Disparate and inconsistent feedback data related to activation funnels.
- Lack of diagnosis analysis on why the activation funnel is ineffective.
Business Solution
Centralize and standardize feedback data for the activation funnel.
Comprehensive analysis of activation funnel that helps banks understand:
- Performance of current activation funnel.
- Identify bottleneck.
- Understand the reason for drop off.
Business value
- Improve activation success rate.
- Increase revenue.
