Digital - Onboarding Funnel Analysis
Improve user onboarding experiences through data-driven insights.
Business Problem Overview
In order to enhance the digital onboarding process for all customers, it is imperative for organizations to closely monitor and analyze how customers fare during the process. This feedback is crucial to make informed decisions and fine-tune the onboarding experience for optimal results.
Pain-points
- Difficulty in having understanding of onboarding process due to lack of data or data processing.
- No centralized data collection as digital onboarding experience can span multiple devices or applications.
Business Solution
- Centralize and standardize data collection for all digital onboarding applications.
- Provide comprehensive analysis of the whole onboarding experience to understand correctly what happens and how to optimize.
- The analysis will adapt to the evolving onboarding process.
Business value
- Better customer experience.
- Increase customer acquisition rates
