Channel Performance Analytics
Gain insights into the effectiveness of various marketing channels to optimize your strategies.
Business Problem Overview
Organizations depend on their network of marketing partners and channels to communicate with customers. Typically collaborating with numerous marketing partners and platforms, each with its associated costs and attribution, the organization must actively monitor performance. This serves as the foundation for contract negotiations, enabling the identification of underperforming partners or platforms and facilitating appropriate follow-up actions.
Pain-points
Currently, there is no system in place that allows for centralized reporting across all partners and platforms. As a result, data collection for each partner and platform must be done manually, using various methods such as Excel files and platform-specific reports. This manual process is time-consuming and requires significant effort, which can lead to inaccurate data, delayed time-to-market, and the potential loss of customers.
Business Solution
Centralizing and standardizing data across each platform is imperative.
Examine all partners based on the following metrics:
- Number of leads generated
- Number of customers generated
- Conversion rate over time
- Which the most important channels to be acquired
Generate a centralized report for these metrics to conduct a comprehensive competitive analysis among partners and platforms.
Business value
- Enhanced decision-making and more strategic investments in high-performing partners/platforms can be achieved.
- Augmenting the quantity of leads and enhancing the overall conversion rate is essential.
- Improved efficiency in customer acquisition can be realized.
